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Alessandro Serra has a diverse and extensive work experience in the automotive design industry. Alessandro began their career in 1998 as a 3D Alias Modeler at S.T.A. Computer Grafica, where they served as a consultant for CENTRO STILE FIAT and CENTRO STILE ALFA ROMEO. Alessandro then joined MET SpA in 2001 as a Designer and 3D modeler before moving to ZAGATO - Zed Milano S.R.L. in 2002 as a Designer and 3D Alias modeler.

In 2004, Alessandro joined Automobili Lamborghini S.p.A. as the Head of exterior design. During their time there, they worked as a Design manager or senior designer, contributing to the development of concept and production cars such as the Reventon and Aventador SV. Alessandro remained at Lamborghini until 2016.

Following their tenure at Lamborghini, Alessandro joined Italdesign in 2016 as an Innovation Designer, where they worked until 2019. Alessandro then joined Genesis Motor Europe GmbH in 2020 as a Group Manager for Genesis Advance Design Europe.

Most recently, Alessandro began working at AEHRA in 2022 as the Head of Design, a role they continue to hold.

Alessandro Serra completed their Master in CLASS A 3D Modeling in 1997. Before that, in 1996, they obtained a Higher Diploma in Mechanics from I.T.I.S. A.Avogadro.