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Barend Fruithof is a prominent executive with extensive experience in leadership roles across various financial and corporate sectors. Currently, Barend serves as a Member of the Board of Directors for both Swiss Steel Group and Zugerbergfinanz AG, and as Chief Executive Officer at Aebi Schmidt Holding AG since March 2017. Barend has held several notable positions, including a Member of the Board of Directors at Amag Leasing, esisuisse, and HRS Real Estate AG, as well as a Member of the Executive Board at Julius Baer. Previous experience includes serving as Managing Director and Head of Corporate and Institutional Clients at Credit Suisse and Chief Financial Officer at Raiffeisen Switzerland. Barend holds an EMBA in Business Administration from the University of St.Gallen, earned between 2000 and 2001.