Lucinda Southern is an experienced media professional with a strong background in editorial roles. Currently serving as the Managing Editor for Media and Tech at Adweek, Lucinda has previously held positions such as Media Editor at Digiday and UK Media Editor, along with roles as Senior Writer and Associate Editor at The Knowledge Engineers. Additional experience includes working as an Editorial Assistant at Eve White Literary Agency and in Marketing and Digital Media at vinspired Lake of Stars. Lucinda holds an MA in English Literature from the University of Bristol and a BA (Hons) Upper 2nd Class in English Literature from Bath Spa University.