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Felicia Lundblad began their career in 2013 as a Sales Coordinator at Spendrups Bryggeri AB. In 2017, they moved to Canon as an Account Manager for Document Solutions. In 2018, they held two positions simultaneously; Account Manager & Strategic Talent Advisor, Talent Assessments Sweden at SHL, and Delegate Marketing Executive (Contract) at Financial Times. Finally, in 2022 they became a Customer Success Manager at Adway.

Felicia Lundblad attended Nanyang Technological University Singapore in 2015, followed by Stockholm University from 2014 to 2017, where they earned a Bachelor of Business Administration - BBA. Additionally, they have obtained certifications in Powerful Pitches - presentation techniques from Pareto Law, SHL Motivation Questionnaire (MQ) from SHL, and SHL Occupational Personality Questionnaire (OPQ) and Verify Ability Assessments from SHL.