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Ida C. Johannessen is a seasoned marketing professional with extensive experience in strategic branding and digital marketing. Currently serving as a Senior Marketing Consultant at Advokatfirmaet Haavind AS since January 2021, Ida is responsible for strategic branding and external marketing initiatives, contributing significantly to the firm's rebranding efforts and brand strength. Previously, as a Digital Marketing Manager at Nets Group from February 2018 to January 2021, Ida led marketing for major B2B and B2C payment services while overseeing internal communication. Ida's freelance work as a copywriter included creative writing, content strategy, and branding, complemented by internships at Nine Yards AS and X-Press Magazine. Educational qualifications include an Executive Master of Management from BI Norwegian Business School and a Bachelor of Arts in Professional Writing from Curtin University.