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Jessica Verville is a digital media strategist at ADVISO, where responsibilities include planning and executing annual strategies for consideration and acquisition, primarily for the National Bank of Canada. With experience in multi-channel performance strategies across paid social, display, video, and search, Jessica also excels in performance analytics and strategic insights. Prior roles include digital media specialist and analyst, as well as positions in communications and customer service at various companies. Jessica has a Bachelor's degree in Marketing from École des sciences de la gestion (ESG UQAM) and has demonstrated leadership through organizing significant events and managing academic programs. Proficient in tools such as Adobe Analytics, Google Ads, and multiple social media platforms, Jessica combines analytical skills with a strong understanding of digital marketing dynamics.