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Michelle is a Production Specialist with 20 plus years of experience in the advertising industry helping clients and agencies to maintain standards of production in accordance with production guidelines and best practices. Her background is diverse having performed roles on both the agency and production sides with responsibilities including finance, production, bidding and marketing.

Her current role includes managing the daily business for an APR client that reaches across the entire media mix helping to maximize production efficiencies through process improvements, innovations, leveraging of shoots and assets, defining cost production benchmarks and overseeing the development of client reporting.