With 18 years' experience working in the digital media universe, Allison has held several roles, first starting out as a graphic designer and front-end developer, leading into the past 10 years where she has been a digital media producer. Her industry experience includes working on both the client and agency side, spanning across several industry verticals that include Technology, Global Business, Consumer Brands, e-Commerce, Pharmaceutical, Health & Wellness, Energy Solutions, Entertainment, Sports, Education, and Non-Profit.
Over the course of her career thus far, Allison has gained a complete and advanced understanding of the full life-cycle entailed to produce and deliver a wide range of engaging multi-media projects, which include websites; interactive applications for web, desktop, touchscreen, tablet & mobile; online publications; CMS applications; SEO/SEM; analytics; branding; print & online B2B/B2C marketing & advertising communications; corporate communications; and social media marketing campaigns.
Allison thrives in diverse and changing environments while remaining focused & pragmatic. Her passion for innovative ideas, creative problem solving, and strategic thinking have provided for her a fundamental understanding of the processes, tangibles and intangibles necessary to achieve that which reaches beyond desired creative and strategic goals.