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Cristina Herrera is a Competence Development Head at Adventure Club, where Cristina strategically manages client relations and fosters continuous learning and creativity within design teams. Prior to this role, Cristina served as a Business Designer at the Embassy of Design and KILROY, focusing on transforming insights into scalable business ventures and marketing strategy. With a background in marketing, event coordination, and team leadership, Cristina brings a wealth of experience to their current position. Cristina's educational background includes a Master of Design in Service Design and a M.Sc. in International Business, reflecting their expertise in both creative and strategic disciplines.