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John McLoughlin is the current Chief Executive Officer at Advantage Group. John has held this position since September 2020. Prior to this, they were the Executive Director and Managing Director APAC at The Advantage Group from May 2006 to September 2020. Before that, they were GM Marketing (New Beverages) at Coca-Cola Australia from May 2003 to May 2006.

Some direct reports include Dwight Konings - SVP, Global Retail, Peter Harris - Chief Research Officer, and Greet Gemels - CFO & COO.