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Luke F. serves as the Head of Demand Generation at Advania UK, driving revenue growth while leveraging expertise in Microsoft technologies. With a career encompassing various senior marketing roles, including Global VP of Marketing at ScreenCloud and Head of Marketing at TrueCue, Luke has consistently demonstrated a capacity for scaling businesses and enhancing sales-led growth. As a founder of Gorilla Traits and an active member of the global B2B community FINITE, Luke combines leadership with a deep understanding of talent management and marketing strategies. Educational achievements include a postgraduate diploma and bachelor's degree in Sports Development & Marketing, complemented by a Higher National Diploma in Leisure, Tourism, and Hospitality Management.