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Sergio joined Advanced Pricing Logic in 2015, bringing more than 25 years of experience in design and development of software, database technologies and analytics. He started his career at Datanet Software, followed by a position with Hildebrando IT Consulting, where he led full lifecycle software application development projects for multiple banks and insurance companies including Banpais, Banamex, Bancomer, and GNP. Sergio then joined a geophysical research company, using mathematical optimization to create a 3D visualization of the subsoil survey results.

His career then shifted to data warehousing technologies with Teradata Professional Services. In this role, he engaged in pre-sales and post-sales solution architectures for multiple large scale data warehouses including at Polo Ralph Lauren, Office Depot, Winn Dixie, Publix and Charming Shoppes.

Prior to coming to APL, Sergio was an architect in Teradata Labs, where he developed applications for supply chain analytics. He also led the architecture and development of the Teradata Unity products, a suite of scalable, high-availability solutions for the enterprise data warehousing market.

Sergio graduated with a Bachelor of Science degree in Physics from Universidad Iberoamericana, Mexico City and is also a Certified Teradata Master.