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Gustavo Sánchez Quesada is an accomplished PR professional and director with extensive experience in communication and public relations across various sectors, including music, film, and cultural events. Currently serving as the PR Jefe de Prensa y Relaciones con los Medios for both Sónar Festival and Sónar+D since January 2007, González has managed communication for prominent exhibitions and cultural initiatives at Sold Out from September 2016 to August 2023. Additional roles include consultant for Pacha Group during its 50th anniversary events, director and producer of the documentary "I HATE NEW YORK," and overseeing press relations for a range of Spanish, Latin American, and European films. Educational credentials include a Licenciatura in Comunicación Audiovisual from Universidad de Salamanca, studies in Language and Literature from the University of Aberdeen, and studies in Filología Hispánica from Universidad de Granada.