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Simon George is an experienced professional in the automotive software and embedded solutionsÁ́Ọ́. Currently serving as the Director of Embedded Software for Solutions Engineering at AMD, Simon has previously held multiple director-level positions at Xilinx, focusing on automotive software, embedded solutions, and marketing for system software and SoC solutions. Simon's earlier career includes roles as an ASIC Architect and FPGA Team Leader, as well as an Embedded Design Engineer at Radiant Networks, and an FPGA Design Engineer at Nortel Networks. Simon holds a BEng(Hons) in Electronics from the University of Hertfordshire, which was completed between 1995 and 1997.