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Juan Lira has over 35 years of experience in the telecommunications industry. Juan started their career in 1983 as an Account Manager for WALCO INDUSTRIAL. Juan then moved to Motrix Representaciones in 1984, where they held the same role. In 1987, they became a Senior Account Manager for Innovative Marketing. In 1992, they were an Assistant Sales Manager for Miami at Ecosphere. In 1994, they were a District Manager for Power & Telephone Supply Company. In 1998, they became the Director of International Sales for Anovo Broadband, Inc. From 2002 to 2009, they were the President of JAL & Associates, Inc. From 2008 to 2013, they were the Sales Director for CALA at MediaFriends Inc (Integra5). Finally, from 2013 to the present, they have been the Strategic Accounts Manager for LATAM at Advanced Media Technologies, Inc.

Juan Lira attended Brillantmont International School, where they studied International Baccalaureate.