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Lester Caraan is a seasoned marketing professional with extensive experience in digital marketing and HubSpot implementation. Currently serving as a HubSpot Specialist at AIS-NOW, Lester leads HubSpot initiatives, drives successful project implementations, and optimizes marketing automation strategies. Previous roles include Digital Marketing Manager at RT Lawrence Corporation, where planning and executing comprehensive digital marketing campaigns was paramount, and consulting for Engage Australia Pty Ltd on website migration and marketing automation setup. With a track record of enhancing marketing performance and a strong educational background in Business Administration and Marketing Management, Lester possesses a deep understanding of integrated marketing strategies and customer experience optimization.