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Joanne Waddell has a diverse work experience spanning from 1994 to present. Joanne currently serves as the Product Marketing Lead at Advanced since May 2021. In 2020, Joanne held a voluntary role as the General Manager at BeemCar Group Ltd. From 2017 to 2019, they worked as the Marketing Manager at 28Hands | Part of the Arup Group, where they developed and executed marketing strategies across various channels. Prior to this, Joanne worked at Arup as a Marketing Executive from 2016 to 2017, focusing on marketing software products in the AEC industry. Joanne also held several roles at Sage, including Product Marketing Manager, Marketing Campaign Manager, Reporting Analyst, and Sales, from 1998 to 2015, where they played key roles in developing and executing marketing plans and managing budgets. Before joining Sage, Joanne worked as a Sales Negotiator at Reeds Rains from 1994 to 1998, where they managed house sales and handled customer interactions.

Joanne Waddell's education history includes an Introduction to Digital Marketing course at The Institute Of Direct Marketing in 2008, a Certificate in B2B Marketing at The Institute Of Direct Marketing in 2007, an NVQ Level 3 Business Admin qualification from Changes in 1994, Library & Information Studies at Liverpool John Moores University from 1992 to 1993, and attendance at North Tyneside College in 1991. Joanne also completed high school at Whitley Bay High School from 1987 to 1991. In terms of additional certifications, Joanne obtained various qualifications from LinkedIn and Lynda.com, including Project Management Simplified, Excel Business Intelligence, Online Marketing Foundations, New Manager Foundations, Google Analytics Essential Training, OneNote 2013 Essential Training, and Value-Based Pricing.