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Peter was named Chief Innovation Officer in January 2018. He and his product, technology, content and data insights teams lead product development and provide strategic direction on content initiatives with a focus on enhancing user experience and monetization opportunities. They collaborate across Advance Local to deliver powerful and essential solutions for the communities and customers we serve.

Peter also oversees the Advance Alpha Group, a media incubator focused on new ideas, experimental technology and rapid prototyping to expand the company’s reach into new markets and product spaces. The group’s creations include Thetylt.com, Elsewhere and Subtext.

Previously, Peter served as President of Advance Digital, a former affiliate of Advance Local. Advance Digital was a leading creator of digital news and information products that delivered multi-platform solutions for consumers and advertisers in markets across the United States, in alliance with Advance Local’s media groups.

Peter is an advisory board member of MatchCraft, a global provider of search engine marketing (SEM) technology that enables large-scale sales organizations to provision local SEM solutions for customers. He has also served on the boards of Wanderful Media, Chrome Data Corporation and Real Media.

Prior to Advance, Peter held sales leadership roles at Hearst Magazines and The Village Voice.

Peter holds a B.A. from Tulane University.