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Brian Protiva co-founded ADVA Optical Networking in 1994. As the CEO, he is responsible for overall strategy, human resources, quality management, sales and marketing. Under Brian’s leadership, ADVA Optical Networking advanced to become a global market leader in Ethernet access devices and one of the top players in metro wavelength division multiplexing (WDM) worldwide. To date, ADVA Optical Networking’s innovative networking solutions have been deployed in more than 10,000 enterprises and more than 300 carrier networks around the world. Prior to leading ADVA Optical Networking, Brian was managing director at AMS Technologies (now the EGORA Group), which he joined in 1987 and where he focused on co-managing its subsidiaries.