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The Engineering and Technology Team at ADTELLIGENCE GmbH is responsible for the development and enhancement of the company's innovative machine learning solutions that drive personalization in e-commerce. This multidisciplinary team, comprising experts in machine learning, software development, UI/UX design, and data analysis, collaborates to build and optimize the Convert+ Personalization Cloud Solution. Their work focuses on leveraging big data to create unique user experiences, improve conversion rates, and empower marketers with real-time customer insights.