Mr. Chirafisi serves as Vice President, Marketing & Business Development. He leads the company¡¯s brand building initiatives, business process refinement, and go-to-market strategy development & implementation in new and existing markets. He joined ARI in 2014 and brings over 20 years of marketing and portfolio management experience. He is skilled at building and refining product portfolios that deliver outstanding stakeholder value, leveraging key consumer insights to drive meaningful product innovation, and P&L management. He earned his MBA from Penn State¡¯s Smeal College of Business, as well as a BS in Multinational Business Operations and a BS in Information Studies from the Florida State University.