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Sara Montoya Botero

Head of Content Nuestra TV at Adsmovil

Sara Montoya Botero has a diverse work experience spanning several companies. Sara started their career in 2014 as a Practicante en Comunicaciones at Servicios Nutresa, where they were responsible for disseminating content on internal communication channels and assisting with event planning. During their time there, they successfully implemented projects such as "Practicas Ejemplares" and campaigns promoting wellness and volunteerism.

In 2014, Sara joined Promotora Clabe as an Especialista en comunicaciones. Sara played a crucial role in supporting internal and external communication plans and optimizing message delivery through various events and social media. Sara'scontributions led to a successful convocation of 20 participants and the launch of several initiatives.

From 2015 to 2016, Sara worked at Al Cubo Producciones as an Especialista en comunicaciones. Sara'sresponsibilities included developing corporate communication strategies, organizing product launches, and managing social media content. Sara also designed and executed the "Mi Pueblo" activity for Bancolombia, which enhanced employees' understanding of Sufi's role and portfolio.

In 2016, Sara joined Discovery Inc as an Especialista en Contenido y Programación, where they were responsible for structuring and executing content initiatives for various channels. Sara successfully implemented worldwide corporate social responsibility initiatives and reinforced the role of women within the company through exclusive content and internal campaigns.

In 2021, Sara became the Coordinadora de Comunicaciones at Eduardoño, where they managed communication activities and ensured the optimization of message delivery. Additionally, they coordinated content for Nuestra.TV for US, specifically as the Coordinadora de contenidos, from 2021 to 2023.

Currently, Sara is the Head of Content Nuestra TV at Adsmovil, a position they have held since 2023.

Sara Montoya Botero completed their Master's degree in Business Communication and Corporate Communication from ENEB - Escuela de Negocios Europea de Barcelona between 2020 and 2022. Prior to that, they obtained their Bachelor's degree in Communication and Corporate Relations from the Universidad de Medellín, from 2007 to 2014. The field of study for their Bachelor's degree was not specified.

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