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Estela Castillo is a seasoned professional with extensive experience in marketing and brand management across various industries in Central America. Currently serving as Business Unit Manager for Hush Puppies & Caterpillar at Empresas ADOC, Estela oversees the design, purchasing, and distribution of apparel, footwear, and accessories. Prior to this role, Estela contributed significantly to Tigo El Salvador, holding positions such as Head of Marketing and Mobile Financial Services Product Manager, where essential strategies were developed to enhance digital financial service penetration. Experience also includes a solid foundation in managing leading brands at SABMiller, Unilever, and previous roles at Empresas ADOC, with a consistent focus on innovative solutions and market growth. Estela holds a Licentiate degree in Business and a Middle Management Program certification from INCAE.