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Francisco Alizander is a seasoned digital strategist with extensive experience in customer experience (CX), personalization, marketing technology (MarTech), and commerce. Currently serving as Principal Digital Strategist at Adobe, Francisco has previously held leadership roles at Tata Consultancy Services as MarTech, CX & Commerce Digital Transformation Lead, and as Marketing Director for Global Operations at Avolta. Francisco co-founded Krones Start-Up, where responsibilities included serving as Digital & eCommerce Marketing Director. Additionally, experience at Gartner as Client Partner focused on digital marketing transformation solidifies a comprehensive background in driving impactful digital initiatives across various industries.