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Nathaniel Soon

Marketing Technology & Analytics Manager at admiral.digital

Nathaniel Soon has a diverse range of work experience in the fields of marketing technology, analytics, and product management. Nathaniel currently works at admiral.digital as the Marketing Technology & Analytics Manager, where they are responsible for website analytics infrastructure, data layer definition, and setting up tracking for various performance marketing platforms. Prior to this, they worked at StoreHub as a Digital Analytics Specialist, where they managed the data infrastructure and developed automated data pipelines for B2B and B2C functions. Nathaniel also has experience as a Digital Product Manager at Domino's Pizza Malaysia, where they facilitated vendor selection for CRM and website projects. Nathaniel previously worked as a Product Manager at Skeleflow Consulting, overseeing the delivery of HRIS system modules and collaborating on internal management systems. Additionally, they gained experience as a Marketing Operations & Data Analyst at HelloGold, where they generated insights and implemented customer engagement tools. Nathaniel started their career as a Frontend Web Developer at Ziraf.

Nathaniel Soon completed their Bachelor of Science (BSc.) in Economics from the University of Warwick, where they studied from 2014 to 2017. Prior to that, they attended Taylor's College from 2012 to 2013 and pursued Cambridge A Levels with a focus on Pre-Engineering. In terms of additional certifications, Nathaniel obtained the HIGH5 Strengths Test: Philomath, Thinker, Believer, Analyst, Empathizer from HIGH5TEST in May 2020. Nathaniel also completed the Google Digital Garage's Fundamentals of Digital Marketing course in July 2019 and the ClickMinded SEO Course in the same month. Furthermore, Nathaniel obtained the Google Analytics Individual Qualification in June 2020.

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