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Sudip Mitra is a seasoned professional with extensive experience in consumer insights and brand development. Currently serving as Senior Vice President at Aditya Birla Group since August 2018, Sudip leads global consumer insights and customer experience initiatives. Prior to this, Sudip was the Head of Global Consumer Insights at Marico Ltd., where Sudip established and expanded the Consumer Insights and Analytics function. Sudip's career also includes roles at Philip Morris International, TNS, IMRB International, and The Horizon Advertising, demonstrating a strong background in project management, cross-cultural research, and client account management. Sudip holds several certificates in digital marketing and customer experience and has a postgraduate degree in communication from MICA, along with a B.Sc. in Economics from Maulana Azad College, Calcutta.