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Shalini Saha is a seasoned professional with expertise in marketing and customer loyalty, currently serving as the Loyalty & Rewards Manager at Aditya Birla Capital. Previous roles include Associate in Loyalty & Customer Lifecycle Management at Croma, Social Media Manager at Instoried, and Head of Marketing as well as Content & Marketing Strategist at Graphē. Additionally, Shalini has provided consultancy services in content and marketing for Stenable HR Solutions Private Limited. Academic qualifications include an M.Sc in Media Science, specializing in Communication and Media Studies from NSHM Knowledge Campus, Kolkata, and a B.Sc in Zoology from Vidyasagar College.