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Joanne Lacey has over 25 years of experience in the mobile and gaming industry. From 1995 to 1999, they worked as a Market Communications Consultant at BASF, followed by a role as an Account Manager at The Business PR Agency. In 2000, they joined I-play as Head of Product Marketing & Market Communications. In 2006, they moved to Player X as Marketing & Licensing Director and Chief Commercial Officer, and in 2010 they became Global Content Director at Zed Worldwide. In 2012, they were a Marketing Consultant at deltaDNA, and from 2013 to 2020, they were an Advisor and Chief Operating Officer at the Mobile Ecosystem Forum. Most recently, they have been working as the Chief Operating Officer at AdInMo since 2020.

Joanne Lacey began their educational journey in 1991 when they attended the University of Hull and earned their BA Hons in Business Studies & German in 1995. Joanne then furthered their education by completing an MSc in Public Relations at the University of Stirling in 1999.