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Stuart Wells is an accomplished marketing executive with extensive experience in the sports and digital sectors. Currently serving as Vice President of Marketing & Content for adidas Digital Sports since January 2017, Stuart leads marketing and content strategies while driving membership acquisition and engagement for the adidas membership program. Previously, as Global Director of Brand Marketing for adidas Outdoor, Stuart was a key stakeholder in the digital transformation of the brand's global business. Prior entrepreneurial efforts include founding Nordic Soul Consulting, where Stuart provided marketing services to brands such as Skullcandy, and working at Nokia in various marketing roles from 2009 to 2015. With a solid educational foundation in marketing and design management from institutions like INSEAD and Nottingham Trent University, Stuart brings a strategic approach to brand growth and transformation.