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Rafael Fante Da Ros is a seasoned professional in digital operations and IT management, currently serving as the Senior Director of D2C Digital Operations at adidas since October 2022, where Rafael Fante leads order management and platform operations for the European Ecom channel. Prior experience includes a significant tenure at RB from June 2012 to October 2022, where roles ranged from Regional IT Director for Latin America to Global IT Director positions, focusing on digital transformation, media ROI optimization, and eCommerce strategies. Rafael's early career includes roles at Procter & Gamble and Itaú Unibanco, complemented by a Master's in Administration from FGV and a Bachelor's in Electrical Engineering from Instituto Mauá de Tecnologia.