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Karen Bou Moughalabie is an experienced professional in account management and marketing, currently serving as Manager of DTC Gift Cards at adidas since January 2024. Prior to this role, Karen spent nearly three years at OLIVER Agency, progressing from Account Executive to Account Manager for adidas. Additional experience includes a practical honors project at Coopr, a marketing account management internship at FP7, and various internship roles focused on client servicing and public relations with notable brands such as McDonald's and Red Bull. Karen holds a Master of Arts in Media and Creative Industries from Erasmus University Rotterdam and a Bachelor of Arts in Communication and Media Studies from the American University of Beirut.