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Dipika Malik is an experienced Category Manager in the performance footwear sector, currently working at adidas since March 2021. Previously, Dipika held multiple roles at adidas including Category Manager from December 2017 to March 2021, and worked as a Buyer at Reliance Brands Ltd. from October 2013 to December 2017. Dipika's expertise encompasses buying and planning, inventory management, trend forecasting, and new product development. Achievements include managing footwear selections for retail and e-commerce channels, enhancing stock availability, and fostering relationships across various business functions. Earlier career experience includes roles at STAR CJ Network India Pvt Ltd as Assistant Manager Merchandising, and at Pantaloon Retail India Ltd as Senior Executive and Merchandiser, emphasizing brand building and marketing strategies. Dipika holds an MBA in Retail Management from K J Somaiya Institute of Management & Research and a Bachelor of Commerce from DAV BBK College Amritsar.