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Daniel Barnicle serves as the SVP of Technology, Digital & Sales at adidas since April 2020, leading global technology initiatives across consumer and customer touchpoints, including eCommerce and digital retail. Prior to this role, Barnicle held various leadership positions within technology and consulting, including Group Vice President at Publicis Sapient and Vice President at Sapient, where responsibilities ranged from managing technology practices to overseeing extensive client portfolios. In addition to practical experience, Barnicle's advisory role at KLAFS GmbH contributed to the company's growth and successful sale. Daniel Barnicle's educational background includes a Bachelor's degree in Computer Engineering from the Georgia Institute of Technology and participation in an executive education program at Sapient focused on marketing technology.