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Alejandro Cardona is a seasoned professional in eCommerce and digital operations with extensive experience at adidas, where the current role is Senior Director of eCommerce Digital Operations for North America, overseeing platform capabilities and operational excellence across digital channels. Previous positions at adidas include Head of eCommerce for Canada and Director of Digital Operations, reflecting a strong focus on digital strategy and profitable growth. Alejandro's background also includes digital marketing leadership at Grand & Toy, web marketing specialization at the Living Arts Centre, and graphic design and program coordination roles at various organizations. Educated at Sheridan College and the University of Toronto, Alejandro's expertise lies in enhancing user experience, driving online sales, and implementing effective marketing strategies.