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Kristina Velijevaite is an experienced Product Director currently serving at Adform since November 2024. Previously held the position of Product Manager at StrongPoint, focusing on software compatibility with hardware for clients such as Coop and Axfood. Kristina has also served as a mentor at Women Go Tech, advocating for women in tech, and briefly worked as a Product Owner at Unique X and Lietuvos paštas, translating business needs into IT solutions. Prior experience includes roles in product management at GlobeTrott Travel and operations management at International Fintech UAB. Kristina's academic background includes Master's degrees in Philosophy and Innovation and Technology Management, along with a MicroMaster in Digital Product Management and undergraduate degrees in Philosophy and Cultural Policy.