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Luc Leroux has extensive experience in sales and project management, primarily in the automotive and industrial sectors. Currently serving as the Director of Sales for Eastern Canada at ADF Diesel since June 2006, Luc oversees a sales team of 17 representatives and 42 parts clerks, focusing on sales strategies, training, and marketing initiatives. Prior roles include Director of Engine Sales, where responsibilities encompassed major account management and technical support, and Director of Isuzu Projects, which involved expanding the Isuzu engine network and establishing sales processes. Earlier career experience includes project coordination at Detroit Diesel Allison and sales representation at Perkins Canada Est. Luc holds a Bachelor’s degree in Business Administration with a focus on marketing from the Université du Québec en Outaouais, complemented by a collegiate diploma in Administration from Collège Lionel-Groulx.