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Joana Franziska Hehlke has held various roles in different companies over the years. Joana Franziska currently works at ADESA Europe, starting in March 2022, where they are responsible for marketing in Germany. Prior to this, they worked at ADESA GWListe from March 2022 to December 2022 as a Marketing Specialist, focusing on the digital marketplace for vehicle dealers in Germany. In 2021, they worked at Henkel as a National Key-Account-Management for Laundry & Home Care from April to September. Before that, they worked at MDM Wholesale, starting in July 2018 as an International Junior Sales Manager until June 2020, and as a Trainee in International Marketing & Sales from July 2017 to June 2018. Their earliest work experience was at RZV Rechenzentrum Volmarstein GmbH, where they worked as a Working Student/Internship in Marketing & Sales from August 2015 to March 2017.

Joana Franziska Hehlke's education history includes multiple degrees and certifications. From 2020 to 2021, they attended the University of Groningen and completed a Master of Science (MSc) degree in Marketing Management. Prior to that, in 2015, they studied at San Jose State University and earned a Bachelor of Science (BS) degree in European Marketing Management. From 2013 to 2016, they attended the University of Europe for Applied Sciences, where they obtained a Bachelor of Science (B.Sc.) degree in Business and Management Studies. In August 2020, they also obtained a certification in TOEFL iBT with a score of 103 from The TOEFL® test.