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Peter Krantz has extensive experience in sales and business development, with a career spanning over three decades. Currently a Sales Representative at Addiva Elektronik since January 2020, Peter previously served as CEO of Addiva Elektronik AB from May 2017 to January 2020 and held a similar role at IKG Mälardalen AB from 1993 to 2000, where Peter was instrumental in growing the company from 4 to over 60 employees. A member of the Board and involved in system development across various engineering disciplines at Addiva AB from 2006 to 2017, Peter also consulted on projects at Mälardalens Högskola focusing on embedded systems and nano-technology from 2000 to 2009. Earlier in their career, Peter worked at De La Rue in product verification and safety from 1987 to 1990. Peter holds a degree from Mälardalen University, completed through a series of single courses in Swedish, digital technology, and business.