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Keren Mozes is a seasoned professional in the field of business management and sports representation. Currently serving as an agent and head of business development and the digital department at add since April 2022, Keren has a robust background that includes the role of Chief Executive Officer at the Israel Basketball Association from April 2021 to April 2022, and prior experience as a personal manager at add from October 2016 to April 2021. Keren holds a Bachelor of Business Administration with a focus on finance from Reichman University, completed in 2019.