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Anastasija Krysa is a seasoned UX Consultant and Lead UX Designer with extensive experience across various industries. Currently at Adaptive Financial Consulting since May 2022, Anastasija oversees the user experience of a trading platform, including iOS, Android, and desktop applications. As Director of UX at Ambrosia Design Ltd since September 2012, Anastasija enhances clients' UX flows and provides strategic guidance for onboarding and retention. Previous roles include advisory positions and leadership in UX design for notable companies such as The Connect Social, Pizza Hut UK & Europe, Insight Investment, Three UK, Tesco, Barclays UK, EE, and TBWA\Media Arts Lab. Anastasija holds a Bachelor's Degree with First Class Honours in Management specializing in Marketing and Advertising from the University of Economics and Human Sciences in Warsaw.