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Michael Starr is a seasoned professional in business leadership and sales, currently serving as Co-Founder and CRO at Adaptiq and previously founding BetterSense where Michael held the role of CEO. Starr's extensive experience includes senior sales positions at Ciklum and NGSoft Ltd., as well as serving as Account Manager in the CTO office at GlassHouse Technologies. Michael possesses a Bachelor's degree in Business Administration and Management from Ben-Gurion University of the Negev, earned between 2002 and 2005.