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Jouke Bijlsma possesses extensive experience in the hospitality and event management sectors, currently serving as the A'DAM Six Senses Partner and Commercial Director at A'DAM Toren since June 2015. Prior to this role, Jouke founded YveY, a hospitality management company catering for high-profile venues including Amsterdam ArenA and De Goffert Stadium. Additional experience includes serving as F&B Manager at Event Department, managing catering for prestigious events, and owning Unlimited Lifestyle Management, which provided luxury lifestyle services. Jouke also contributed to event management at Cineac in Amsterdam. Educational credentials include a degree from Hotelschool The Hague and secondary education from CSG Dingstede VWO.