The Ecommerce and Web Analytics team at PHE Inc. is responsible for driving the company's online sales and optimizing the user experience across its award-winning websites, including Adam & Eve. The Head Of Ecommerce And Merchandising leads the team in developing and executing online merchandising strategies, while the Testing & Optimization Manager focuses on improving site performance through A/B testing and data analysis. The Web Metrics Analyst tracks and interprets key web metrics to identify trends and opportunities for growth and enhancement.