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Rachel Ridlen (Lloyd) has extensive experience in retail management, demonstrating a strong background in business development, team training, and sales performance. Currently serving as Senior Area Manager NSW at Adairs Retail Group since August 2012, Rachel oversees a diverse store portfolio and drives business strategy. Previous roles include Complex Manager at Bunnings, State Manager at Riot Art & Craft, and Franchise Development Manager at Price Attack, where Rachel cultivated sales growth and team development across multiple locations. Earlier positions at Australian Pharmaceutical Industries, OrotonGroup, and McDonald's provided foundational management skills and operational expertise. Rachel holds a Diploma in Management from Monash University and a Bachelor of Business in HR and Strategy Management from Southern Cross University.