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Diego Abaroa is the Vice President at ADA Worldwide, serving as the VP of Commerce & Marketing for Latin America. Prior to his current role, he worked as a Partner and Head of Marketing at ENTOTAL Agency, LLC. Diego also has experience working as a Marketing Manager at Sony Music Entertainment, where he led international marketing campaigns and managed budgets. With a background in business administration and marketing, Diego has also held positions at companies such as SquidWorld LLC, Citigroup Latin America, and PepsiCo Americas Beverages. Throughout his career, Diego has shown expertise in marketing strategy, branding campaigns, event coordination, and international marketing plans.