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Nika Grigoreva is an experienced marketing professional specializing in growth and performance marketing, particularly in App Store Optimization (ASO). Currently serving as Lead Growth Marketing Manager at Ada Health, Nika has previously held senior positions, including Senior Performance Marketing Manager and Performance Marketing Manager, focusing on ASO and search. Experience also includes roles as Senior Marketing Manager at ASOdesk Inc., Senior Mobile Marketing Manager at MoCo Media and HappyKids, and Head of Marketing at iRevolution Ltd. Nika holds a degree in Public Relations from the St. Petersburg Institute of Foreign Relations, Economics and Law, completed between 1998 and 2003.