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Tom Dunning is an experienced technology leader and software architect, currently serving as the CEO and co-founder of Ad Signal since October 2018, where the company specializes in SaaS and bespoke development services for the advertising and broadcast sectors. Prior to this role, Tom worked as a self-employed software architect, focusing on Ruby and software architecture consultancy. Tom has held significant technical positions, including Head of Development and Head of Software Architecture at Honeycomb TV, CTO at Documobi Ltd., and Director at Isotope, where expertise in Ruby on Rails development was demonstrated. Education includes an HND in Law from the University of Central Lancashire and A2 Levels from Ashville College.