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Smokey Bear

Smokey Bear at Ad Council

Smokey Bear is a long-standing figure associated with fire prevention campaigns since August 1944, serving in various capacities under The Advertising Council, USDA Forest Service, and the National Association of State Foresters. This iconic character plays a crucial role in promoting awareness about forest fire safety and has become synonymous with the message of preventing wildfires. Smokey Bear's enduring presence highlights a commitment to environmental education and stewardship, emphasizing the importance of safe practices in forested areas.

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