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Molly Jo Molloy is an experienced Campaign Analyst at Ad Council, where campaign performance and optimization strategies for over ten public service campaigns are expertly managed. Prior to this role, Molly served as a Sr. Associate and Associate in Media Planning & Strategy at KERV Interactive, focusing on client media planning and improving departmental collaboration. Additional experience includes content marketing at 3rd & Lamar Media, leadership as Chair of Communications for the Associated Student Government at Northwestern University, and historical research as a Leopold Fellow. A strong educational background in Economics and History from Northwestern University complements Molly’s professional expertise.