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Michael Guth is the current Director at Ad Council. Prior to that, they were with Spectrum Reach and Ryman Hospitality Properties. Michael was the Chief Operating Officer, Opry Entertainment for Ryman Hospitality Properties from July 2016 to May 2018. Michael led Opry Entertainment Group to two consecutive years of double digit growth and record revenue and EBITDA by focusing management team on maximizing the consumer experience through increased show booking during key periods, expanded F&B and retail opportunities, and new VIP experiences and Tours.

Michael Guth has a Master of Business Administration from Harvard Business School and a BA in Michael'story from Harvard University.